Google Tag Manager is a free tool for tag management that allows marketers to add, edit or remove marketing and measurement tags without any intervention of webmasters. It is designed with the purpose to minimize the dependency on web developers when you want to add marketing tags to your website.
Google Tag Manager allows you to manage everything from a web interface where you can add and update your own tags, whenever you want.
How Google Tag Manager Works?
It keeps track of a set of tags and tag-firing rules available on your website. When a user visits the website, the up-to-date configuration is sent over to the end-user browser. Google Tag Manager helps you save time and manage your code when you have several different tags associated with the website.
Understanding the need of Google Tag Manager
Tag Manager is all about managing tags. Having tags and codes snippets organized helps you to improve user experience and keep site running efficiently. Redundant tags or incorrectly applied tags distort your measurement and Google Tag Manager is an efficient way to eliminate such problems and run campaigns when you need them.
Let’s have a look at how to step up Google Tag Manager
1. Login With Your Gmail Account
The first step is to sign in with your Gmail account.
2. Create An Account With Tag Manager
Creating an account with Tag Manager is easy. Type in name of the business and account will be created.
3. Create Container
Now, you will be asked to set up a container. Containers include tracking tags like Google Analytics and AdWords.
4. Add Snippet Of Code To Your Website
When you are done with above steps, you will be shown a new page with a snippet of code. You can use this code after the opening tag on your website and paste it onto every page of your website.
5. Adds Tags Including Google Analytics
It is recommended that you should add Google Analytics to your account. This includes letting the tool know whether you have a classic account or universal or Google Analytics ID.
6. Add Rule
As you can see in the screenshot below, you can add a feature to the tag manager. This implies that if you have certain rules you specify about certain pages, you can add them here. You can choose from existing pages, select all pages or create a new rule.
Google Tag Manager will show you a preview of what you have done and you can now publish it. You can always go back to your dashboard at any time and add new tags or make changes to your containers.
We also recommend you using this videoabout introduction of Tag Manager.
THE FINAL WORDS
Google Tag Manager is an efficient tool that gives marketers greater flexibility to manage tags. The more you use it, the more beneficial it will prove to be.
Do you use Google Tag Manager? Which features do you like the most? Share your thoughts with us in the comment section below.