As a business firm, you must understand the importance of a well-designed website. Website is a pivotal part of your marketing and branding campaign. Here are the top website design mistakes that you should avoid to create a great user experience.
Mistake #1: Complex Navigation
Before designing a website, you must carefully research your target audience in the specific market you’re trying to reach. It’s best to figure out your most frequent users and focus on creating a stellar navigating experience for them. An effective navigation structure includes using icons, creating logical groups of related links, and providing location information. Let all services be seen in an organized fashion right on the front page and make navigation links visible with website design.
Mistake #2: Poor Readability and Typography
Right font is a crucial element of web design. Some websites include the most bizarre font styles making reading a pain. Do not use fancy fonts that are unreadable. If your visitors require using zooming feature to read your website, it will probably be the last time they visit it. So, make sure that readers are comfortable reading your content.
Mistake #3: Color and Contrast
Color and contrast are used to create visual interest and direct the attention of the user. So, avoid using colors that are too loud or garish. It’s better to stick to pastel colors that are easy on the eye.
Mistake #4: No Contact Details or call to action
There is nothing worse than a website with no contact details. Make sure to include a contact page that is easily accessible. This will allow your visitors to tell you when something is wrong on your website, or some other bugs. Also, regularly check to make sure that your social media buttons are installed correctly and direct visitors to the correct destination.
Mistake #5: Stale Content:
A common website design mistake that companies do is to do nothing. They keep the same old website with same content and graphics. To improve your website ranking, it needs to be updated not just for search engines but also for visitors. Make good use of subheads, highlighted keywords, short paragraphs, bulleted lists and a simple writing style.
Mistake #6: DIY Website Design
If you decide to DIY, to accommodate your small budget, you’re probably making a big mistake. Web design is better when left to the professionals. Your website is your business reflection and is the first platform to interact with your customers and presenting a DIY experience may turn them away.
Mistake #7: No Mobile Compatibility
Does your website lack mobile compatibility? If yes, lot of traction and exposure through mobile devices channels are lost. Do you research and develop a mobile version of your website.
Mistake #8: Use of Flash or Heavy Images
Excessive use of flash increases the load time of your website and also annoy the visitors. Use flash only if you must offer features not supported by static pages. Only use flash when appropriate otherwise it will bother your clients.
Mistake #9: Music or video on page load
It’s good to have multi-media content available on your site. But, at the same time you must make sure that it does not play as soon as the users visit the web page. Give users the chance to watch or listen to your content. Your website visitors may be in a library or at workplace or some other place where loud music can result in navigating away from your website.
Mistake #10: Poor Website Performance
If your website has content that loads slowly, you will see your visitors going to one of your competitors. The faster computers get, the less patience visitors have. Include text and images that load easily and invest in a server that guarantees fast load times. Responsive and interactive web design is a must-have for every business enterprise