8 Questions to Ask When Choosing an SEO Company

Finding a reliable SEO company can be a tough decision. So, what sort of questions would you ask them? What services do they actually provide and how these services can help your business?


We have provided here questions to ask your prospective SEO agency in Philadelphia to ensure that the company is legitimate and capable of providing efficient services.

1) What is your experience?

Have they helped any similar business as yours? Do they have a good track record of happy and content clients? For how long have they been working in this field? Have they got a portfolio that demonstrates any case studies? Does the company have any testimonials from clients?

2) What services do they provide?

A good SEO company has to constantly evolve their practices to meet the needs of every changing online world. Does the company offer services that you require? How much of your work do will they outsource? The company should be able to offer most of the services in-house so that they are offered in a timely and efficient manner. Here is a checklist of standard SEO services.

Search engine optimization (SEO)

  • Website optimization
  • Content Writing
  • Keyword Research
  • Local SEO
  • Competitor Analysis
  • Content Optimization
3) How will the firm determine targeted keywords?

If they don’t have a research program, look somewhere else. You need to understand what they plan for you, how they plan and how that will help in your optimization efforts. It should also provide you recommendations in improving other areas of site such as site design, site coding, content etc.

4) How will your site be monitored and maintained over time?

You must ask SEO Company about how they are going to monitor the success of your site. What reports will they prepare to measure your site’s progress? What offerings do they have in traffic generation? The company should be able to offer you realistic results.

5) What results can be expected?

True, no one can guarantee certain positions within timescales. Google can change its algorithm at any time. Here, you need to ask your SEO Company that what results they expect to be achieved. Stay away from companies that guarantee No. 1 position in search engine results within a few days. SEO is a long term strategy and with right techniques, you will gradually move up in the search engine rankings.

6) Does the company have a real address?

Business and contact details of the company are crucial to avoid scam agencies. Do they have a real address that you are able to visit them during business hours? Can their representative meet you in person? If a business has a structure, it is evident that the company has long term goals and will not flee away grabbing your cash.

7) How successful they have been?

Ask for references and check them. Also ask for samples of successful results in major search engines such as Google, Bing, and Yahoo etc.

8) Do they have strategies beyond SEO?

SEO is a part of your overall marketing plan to achieve online success. Do they provide other services they lead to conversion rate optimization? A company that understands how to turn traffic into profit and cash flow for your business is an ideal choice.


The Final Words

CouncilSoft has proudly served the needs of numerous small and medium-scale businesses. They are a full-fledged Philadelphia based company dedicated to offering efficient SEO services to all clients. They also offer a free SEO report that helps you to get a comprehensive free analysis of your website.

See also: SEO Dominating Trends in 2014