How To Improve Call-To-Action?

When it comes to conversions, Call-to-action buttons have an ultimate effect. Minor tweaks to CTA button can have major impact on conversion rates. CTAs are a key driver of lead generation.

Here are some of the ways to improve your CTA:

1) Use Contrasting Colors
Contrast is one of the powerful graphical techniques when it comes to call-to-action design. The fastest way to grab attention of readers and to make it stand out from the rest of the page is using contrasting color. Stay mindful of the overall website design and then chose the right colors for your CTA button. Make sure that the colors fit in with your website color scheme.

2) Use CTA that aligns with buyer’s interests
Make sure that the text you use in CTA aligns with your buyers’ interests. The wordings should be clear, concise and specific. You should make good use of action-oriented words.

3) CTA button
Place your call to action button above the fold. Do not hide it somewhere in the webpage. Instead, place a clear, large button using CSS, HTML and graphical editor to create a distinguishable CTA button.

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4) Don’t be too wordy
Do make sure that the CTA is not overcrowded with words. It should be simple, clear and uncluttered. Each CTA you create is unique to your business. Give a quick description of what happens when they click on it. Describe what users will get when they click and how they will be able to use it.

5) Good use of action-oriented language
With a few call-to-action texts around like Click Here, Download Now, Buy Now, Purchase Now etc, and choose the one that is related to your product or service. Empower your readers to click on your CTA with an effective and concise button.


6) CTA should showcase your offerings
CTA are powerful action-filled words that promote product awareness. By showing your product or service through CTA, it seems easier to capture their attention. It is a good way to make your call-to-action more compelling.

7) Include compelling incentives in your CTA
A CTA should include relevant and attractive incentives such as special discounts, sign up offers, free trials etc. Make the copy more relevant and you’ll notice great increase in conversions.

8) Use graphics to support CTA
Right use of graphics is important to improve CTA buttons. Make sure that you don’t oversell your products. Make good use of bullet points and avoid placing lengthy paragraphs of text above the fold. A compelling heading is a must-have! Don’t use flash or complex animations.

9) CTA on several pages
If you feel the need of CTA on more than one page, don’t hesitate to put it. You can use your call-to-action on pages to explain complex features, thus providing users with an impeccable navigation experience. Direct each CTA to its own dedicated landing page but make sure that you don’t link it to the home page.

10) Include videos
Videos are a great way to explain complicated ideas in an effective manner. They also have the power to deliver emotions and expressions. Videos can be of great assistance to CTA by placing CTA inside the videos.

11) Run A/B tests regularly
A/B testing is a good way to find out the impact of your CTA. Continuous A/B testing based on your products/services should be done to find out what design, copy and placement works best for you.

No More Excuses

Don’t relate to any excuses for failing to optimize CTA such as limited words available like sign up, download now or buy now. Start using techniques that work for your business. It is also possible that what works for one website may not work for another. So, don’t copy. Be creative and make your own CTA. Test your calls to action to find what works best for your user base.

Which factors do you pay importance while creating call-to-action? What do you do to improve CTA? Share your thoughts in the comments below!