Using social media to connect with local audiences is crucial for success for any business. LinkedIn aims at helping global brands in becoming more effective by introducing language preference targeting and personalized page feeds.
LinkedIn has recently rolled out two new features for its Company Pages and Showcase Pages: language preference targeting and personalized page feeds. The updates aim at helping global brands with multi-regional representation to become more effective with more local content.
So, what exactly these updates about and how they help you in expanding your reach? Let’s try to understand the updates.
With language preference targeting, brands with audience from all across the globe can choose to target their Company Updates by users’ selected language. LinkedIn says in a blog post, that this setting allows business to better target their audience. For example, a U.S. based company targeting Spanish-speaking professionals in Spain can share updates in Spanish with followers who have selected it as their preferred-language.
LinkedIn’s personalized page feed implies that a member’s Company Page feed will show updates that were meant specifically for them. This can be better understood with the help of an example. For instance, you are a company and target an update to your members in France and another to members in India, each group will be presented with region specific update. This allows you to target the right segment of audience with the right information and at the right time. Your users receiving region-specific updates will be more interested in your updates than before. Also, this feature holds true for other targeting filters as well, such as company size, function, seniority, and now language preference as well.
LinkedIn says, “We know relevance is a big part of the equation when it comes to successfully capturing the attention of professionals. This is why it’s important to simplify and streamline the member experience to enable even more relevant communication between companies and members,”
LinkedIn Product Manager Aviad Pinkovezky writes, “With these features, global companies can have a more relevant exchange with their unique audiences. Combined, they ensure that our members see the messages meant for them, written in the language they want to consume on LinkedIn.”
For more information about these features, check out this section of LinkedIn’s website.
What do you think?
Do you like the recent updates by LinkedIn? Do you feel that these updates will help you brand to reach more people? Will you use this feature? Let us know in the comment section below!
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