Attracting traffic to your website can be a daunting task. With so many social media platforms to choose from, it’s hard to decide which one will provide you with customers. Google + is the second largest social network in the world and you should not stay away from this amazing social media tool from Google. Unlike all other social media, Google plus carries significant importance in terms of organic search visibility. Here are some good reasons to why your brand needs to be a part of Google+ and how to do it.
1. Google Plus is different from other social networks
The primary reason your business should use Google+ is its impact on search ranking. As a clear leader in search engines, Google has incorporated Google+ into its algorithms. Google Plus isn’t just about Facebook or Twitter competition and is not a replacement of any social network. It offers a completely different experience where business can evolve in their own way and connect to their customers.
2. Marketing your brand
This social network encourages you to interact with your customers. It offers you multiple opportunities to share information about your business and collect +1’s to improve raking of your site to a certain extent. While considering the number of users of Google, any business would be letting a priceless opportunity go to waste by not connecting to Google Plus.
3. Broadens your consumer appeal
Everything you post in Google+ is immediately indexed by Google, thus influencing favorably the results of search engines. You will be able to gain a better understanding of how people talk about your company and the products/services offered. People can openly express their opinions and share their opinions and you can get to know their thoughts for an enhanced user experience.
4. Authorship with your personal Google+ profile
Authorship certifies credibility and legitimacy that sets Google+ apart from others. Connecting authorship with your Google+ profile is a good way to enhance your visibility and your listings will become much easier to find in search results. Letting Google know what content you have created, helps you to boost your online visibility positively.
5. Express yourself with big, quality cover photos
Google+ cover photos are now bigger and come with enhanced quality features. Take advantage of this improved visual branding opportunity and upload an attractive design representing your brand to get it noticed. You can showcase your products, your brand’s image along with special offers for your customers.
6. Google+ hangouts
An excellent, free alternative to expensive online meeting software or webinar; Google+ hangouts are a great tool to use. Leverage on the Google+ Hangouts, and broadcast about new events, updates and news. You can organize panel discussions, interviews, private meetings or just about anything else you can think of. Head over to the Google+ hangouts page and update yourself with the live hangouts happening.
7. Flexibility to create public or private community
Google+ has the amazing feature of providing you the option of creating a private community or public. You can also choose to have both of them, using private community for elite class of customers, which your business cannot afford to lose. Here, you can post about special features and unique offers.
8. Get local
Now, search results come with reviews, additional details as well as photos on your Google+ local places page. Through the scoring system, they can get information about a business before visiting it. According to Google, 97% of consumers search for local businesses online. Create your local places page today and let your users discover you. Google Business listings directly link your company to Google’s Map service and this will massively increase your visibility.
9. Added benefits
With Google+, there comes a blend of other benefits as well. This is a wonderful platform where your strategic partners and customers can share best practices and valuable information. It is also a place where your stakeholders can interact with each others. +1 button provides an excellent avenue to explore your brands and products.
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