A landing page is a web page where you drive targeted traffic to convey your message and is an important element of lead generation. It’s a targeted platform for converting visitors into leads. The primary purpose of a landing page is to capture the visitor’s name and email address to continue engaging with visitors. This repeat interaction could result in a sale – converting a visitor to a client.
Landing page is a crucial must-have for any website but not all landing pages are created equal, so what should be included in a perfect landing page?
Key Elements of a Perfect Landing Page:
1. A Killer Headline
Headline and sub-headlines are one of the first things a visitor reads, and thus it should not confuse or bore him/her. It should be catchy, appealing and compel a visitor to have a closer look. Address a specific point related to your content in a headline!
2. Landing Page Compatibility
Make sure that your landing page is viewable across devices. Even if, your website isn’t mobile friendly, you can create mobile compatible landing pages. By targeting mobile audience, you can improve ROI significantly!
3. Simple And Specific Language
The prospects of getting continued engagement with your visitor depends on the quality of content. If you have low-quality content for a landing page, visitors get trouble in sharing their personal details with your business. They will feel cheated by your business. So, make sure that the landing page reflects the best aspects of your business.
4. A Direct Call-To-Action (CTA)
After a visitor reads the landing page headline, it is vital that they know what to do next. Landing page requires a clear-cut call to action. It must be compelling and rewarding for people to complete. Live it up with powerful words.
5. Only ask for what you require
No one likes to give personal information, so the more you ask from your visitor, the lower conversion rate will be. The amount of information a visitor is willing to offer depends on the value of your landing page offer. For example, if you provide a free eBook offer, you can obtain name, e-mail address, job title and more. But, if you have a less desirable offer, getting their name and email address is sufficient. Focus on minimizing the amount of information required from your visitor.
6. Trust elements
Add honest testimonials from your existing customers to encourage visitors to trust your landing page. You can also choose to add a photo of happy customer to increase visitor’s trust- a photo of a real person is more effective. Social media signals are also a powerful tool for reinforcing the legitimacy of your landing page. A perfect landing page will show honest statistics for tweets, shares, likes and more.
7. Remove Navigation
The purpose of a landing page is to encourage a visitor to take one specific action CTA. Navigation bars distract visitors and it’s better to remove the navigation bar from your landing page to have a significant effect on conversion.
You can also check out good examples of landing pages to get a better insight about the creation.
To summarize, a landing page has:
• A headline and sub-headline
• A brief description of your product or offer
• Supporting images or a short video
• Trust elements such as testimonials, awards etc
• A large call-to-action button
Do you use landing pages to increase conversions? Which elements have had the most impact on your online business? Share your opinions in the comments below!
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