The big question that every business owner asks is how to get high rankings on Google for their keywords? How to get new content indexed into Google quickly? Some search engine optimization experts have used devious means called as “Black Hat SEO” for getting ranked high in search results. Google doesn’t encourage such activities and is constantly fine tuning its algorithms to eliminate such practices. Here, we talk about some of the ways to improve Google ranking.
1. Google Loves Fresh and New Content
The key is to focus on publishing high-quality, plagiarism free content that readers will love to share. It’s important to remember that Google has one objective – to provide good quality and relevant search results possible. The quality of content is a vital factor that cannot be overlooked. Quality matter over quantity and it’s better to have fewer high-quality pages than lots of low-quality ones. Creating contagious content that can be shared is a plus advantage such as blogs, videos, and eBooks.
2. Keyword Research
To achieve your aim of ranking high on Google, Keyword Research plays a pivotal role. With an in-depth keyword research, you’ll be able to find the keywords people are using to find your website or your competitor’s site. Some tips regarding keyword research are:
• Emphasize On High Volume And Low Competition:
Google Keyword Planner is a good way to find out the keywords that come with high search volume, but with a low competition. Such keywords are limited as your competitors are also doing similar researches.
• Keyword Phrases:
Instead of focusing on a single word, try to add a few words to make a keyword phrase. Think about it as if you were searching for your own website, what keyword phrase would you type into Google? This is helpful in getting a different perspective.
• Keyword Density:
Don’t try to trick the search engine by repeating the same word over and over again. Instead, use natural phrasing. Give a strong opening paragraph that ideally introduces your page.
3. Social Networking:
Make the most of social media with creation of profiles at Facebook, Twitter, Google +, LinkedIn and more. It’s hard to tell exactly how much impact the social networks have on Google search results, but we do know that Google is focusing on providing relevant search results. Google + promotion can work in lot many ways to improve your website’s ranking on Google.
4. Update Your Website Regularly:
Content throughout your website should be updated on a regular basis. You can also set up a blog to engage your website’s users. Every blog post is a new web page that gives you the opportunity to rank higher in search engines. Remember, blogging is primarily for your readers, not the search engines. So, include topics that your audience would look to read and make sure you’re including relevant keywords where appropriate.
5. Overall Appeal Of Your Website:
Search engines rank a multitude of a website’s pages simultaneously, thus good navigation structure has an important role. With complex navigation, visitors could get stuck on a page and will not be able to explore more of a site. Information architecture ensures that the form, function, interaction, and visual design of a website are well in place.
6. Creating A Link Building Plan
Google has now stricter rules when it comes to links, but still they remain a vital ranking factor. It is important to acquire links from a diversity of popular and trustworthy domains. Today, link building process includes actions that attract links from reliable sources in a natural way. A contest is a good way to bring traffic and enhance brand awareness.
7. Stay Current On SEO News
Search engine is an ever-evolving space, so just stay updated on the current trends and best practices. There are multiple online platforms that make it easy for you to track your SEO plan on a daily, weekly or monthly basis on measure your success.