Facebook unveils Audience Insights feature to help marketers in getting an overview of their potential audiences. It is a new way for brands to learn about the target audience. Audience Insights is a new tool that has been designed to deliver more customer information to business advertising on Facebook for Business.
Facebook clarifies that it might sound something like Page Insights, but is different. Audience Insights looks at trends across Facebook while Page Insights provides interactions on a given page.
With use of Facebook Audience Insights, you will be able to aggregate information on geography, demographics, Facebook usage and lots more. It comes with loads of information to help you get better insight about who can be your target audience. You will get information on:
Demographics – Age and gender, relationship status, education, lifestyle etc.
Location and Language – Where do people live, and the languages they speak.
Page Likes – the section covers the top Pages that people like. Also, it shows pages in different categories like men’s apparel, kids’ clothing etc.
Facebook Usage – this is a very useful section that allows you to understand how frequently your target audience is logging onto Facebook. It helps you to make better decisions about your advertising campaigns. An additional benefit of this feature is that it also shows which device(s) they use for logging on. Just love this feature!
Purchases Activity – Here comes another astonishing feature of this tool. Past purchase behavior let you their track record of making purchases along with purchase methods such as online or in-store.
Now, that you have got all the information along with comprehensive details about your target audience. What’s next? Well, Facebook leaves no opportunity to impress you. You can view all this information for three different groups of people
- People on Facebook
- People connected to your page
- People in Custom Audiences you have created
Audience Insights allows marketers to view aggregate and anonymous insights while not making any compromise with the personal information of people. This new tool has been designed with privacy in mind.. Facebook stressed on the point that the information will be focusing on groups of people, and not individuals. As Facebook said,
“This allows marketers to view aggregate and anonymous insights while keeping people’s personal information private.””
Facebook said that this new feature is rolling out for all US marketers, and its Global access will follow in the coming months. To get started, click here.
Your Views
What are your thoughts about this new tool, Audience Insights, by Facebook? Do you use Facebook for advertising? Let us know your views in comment section below.
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