There’s been discussions going on in the Google land for sometime about the update of Panda and finally it’s here.
Yes, Google has rolled out the Panda Update 4.0. This could mean big changes to how businesses rank on Google search engine results.
Matt Cutts, head of the webspam team at Google, confirmed that Google is rolling out Panda Update 4.0.
What is Google Panda Update?
Google’s Panda Update was introduced in February 2011 with the purpose of improving the quality of search results. Google Panda aims at including more relevant and authoritative websites in the search engine results. Till now, there have been frequent updates to improve the algorithm.
What is Panda 4.0?
Google Panda updates are designed to weed out low quality websites and improve the search results. Panda 4.0 is the fourth version of the update and works to ensure that higher quality websites rank on top. It also aims at penalizing websites with poor content.
Panda 4.0 is clearly a major update and is designed to push down low-quality content sites in the search results. This update is not just a simple data refresh. As like all major updates take some time to flush out what exactly is going to impact as the algorithm is very volatile now. In the upcoming weeks, the effect of this update can be clearly seen.
Be sure to keep a close eye on your analytics as more tools and testing help you keep updated. If you don’t use Google Analytics yet, start using it now! [Here are the top reasons to use Google Analytics]
How it affects your business?
Well, it’s too early to tell exactly how this update is impacting businesses, what’s clear is that websites with low quality content will be suffering. So far, the most notable loser of the Panda 4.0 update has been eBay which lost 80% of its organic rankings.
Is your website’s rank affected?
Is your site or any of your client’s sites affected by this update, positively or negatively? Have you seen any winners or losers? We would love to hear from you about the Google Panda 4.0. Share your views in the comment section below.
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