2014 has seen incredible changes in the field of SEO with Google continuing to update its search engine algorithms. Social media channels are booming, mobile-friendly websites are on the rise and SEO is becoming hard to keep up with. SEO is constantly changing and here are some of the useful tips for successful SEO in 2015:
1) Focus on Creating Quality Content
Google has continuously stressed upon the need for well-written content with no plagiarism and poor quality. If you want to have successful SEO in 2015, creating high quality content for your website is of utmost importance. The days of taking advantages from Keyword Stuffing are long gone. Now, it is only about delivering the most relevant content to the user. Google search algorithms continue to give importance to original and relevant content, while penalizing sites with poor and duplicate content.
2) It’s about RWD
Responsive Web Design is the need of the hour. It has become more of a necessity rather than a choice. Mobile traffic will be on rise in the year 2015 as well. Many businesses do not understand the importance of a mobile-friendly website but they will find themselves in trouble. You should start leveraging on this immense opportunity and develop mobile friendly website. You can check out whether your site is mobile-friendly or not by clicking here. This Google tool tells you about the RWD of your website. A responsive website offers best experience to the users.
3) Power of Social Media
Simply having social media profiles is just not enough. You need to continually update them with useful content and graphics to get attention from the users and the search engines. You can use various social media channels like Facebook, Google+, Twitter, Pinterest, LinkedIn etc. to promote your content and reach the targeted segment of audience. Search engines can also help you improve traffic when share your content across social media.
4) Optimize Page Titles
It is important to properly optimize the page titles to lead in search results. Title tag is used by search engines to display page in results of search query. Although there are different opinions on ideal length of title tag, but most agree that the title tags should be kept under 55 characters as Google displays between 50-60 characters in the title tag. It is advisable to keep keywords towards the front of title.
5) Fast load time
Your website needs to have faster load times to get good search engine rankings. If your site does not load fast, you will probably lose many of your customers. By reducing the load time by several seconds, you could have huge impact on your site popularity with the users as well as the search engines. It is one of the most important aspects that you should pay close attention in the year 2015.
What strategies are you planning for SEO in 2015? Let us know your views in the comments section.