What Is Feedburner and Why Should You Use It For RSS Feeds?

FeedBurner is a free service by Google that is loaded with options to provide easy feed management and custom RSS feeds for your blog. FeedBurner provides statistics, feed publication option and lots more to help take your blog to the next level. FeedBurner email allows bloggers, podcasters, and publishers to receive feed content.

images (16)

Some of the features of FeebBurner include:

  • Get complete statistics of your feed subscribers
  • Customize and optimize your feeds
  • Track your subscriber statistics
  • Consolidate your feed tracker, when have a blogspot
  • Link/photo splicer
  • Give your users multiple options to subscribe
  • Social proof
  • Customization options for branding purposes
  • And more…

Why should you use it for RSS Feeds?

RSS is Rich Site Summary (Really Simple Syndication) which shows latest updates of a blog in an xtml format. Every blog should use FeedBurner to burn their RSS feeds as it is feature rich system. Integrating FeedBurner and Google Analytics is essential for every blogger.

Here are some of the reasons to use FeedBurner:

  • To find how many people are subscribed to your RSS feed
    To setup your RSS feed with FeedBurner, you just need to copy the URL of your RSS feed and paste it into the box “Burn a feed right this instant.”
    Then, you will enter the Feed title and address you want to have your feed.
    The next step will include giving your RSS feed’s new URL on FeedBurner. You can now use this URL anywhere you reference your RSS feed on the blog. When you have set up your feed, you will want to give visitors the option to subscribe to your content via email. Go to the Publicize tab and click on Email Subscriptions and Activate to start email subscription service for your RSS feed.
  • FeedBurner helps you in enhanced engagement
    RSS subscribers read various types of content. You can analyze “item use” data inside FeedBurner to understand what type of content you should be writing to increase the number of subscribers and to continue to subscribe to your service.
  • Get to know ways to increase your traffic
    FeedBurner helps you in accessing where your content is spreading such as Twitter, Facebook etc. Thus, it is a good way to increase your readership by focusing on the right area.
  • Understand drop off rate
    Within FeedBurner, you can select the option of getting notified when your email subscribers unsubscribe. By getting data about drop off rate, you’ll better understand whether your readers are liking your content or not.

The Bottom Line

The bottom line is that FeedBurner has many great features that are valuable for every blogger. Which features do you like the most when it comes to using FeedBurner for your RSS feeds? Let us know your thoughts in the comments section below.

Looking for ways to increase engagement on your Facebook fan page? Check out this post.