Choosing a domain name requires a lot of thought and consideration. Your domain name is your identity on the web and thus, you need to make sure that the name not only fits your business, but is also easy for your customers to remember. No matter what type of site you want to build, selecting a perfect domain name is crucial. Many times, people get so caught up in the design process that they forget that their domain name is the first thing their customers see. One of the first things you should think while creating a website, is, “What do I call it?”
There are several things you should remember to register the right domain name.
• Don’t choose a domain name based just on keywords
Inclusion of main keywords in the URL is not the key for high ranking. Think out a memorable, brand-related and available domain name. You should always keep your domain name and website’s name as close to each other as possible. Do not confuse visitors by making your domain totally different from your website name. Limit the domain to 2-3 words at most. You can always use domain name service like BrandBucket.com who sell hand picked brand-able names which logo suggestions and complete meaning or origin of the name.
• Use domain name related to your brand
Try to find a domain that related to your business or products offered by your company. Make sure that the name does not get easily confused with other domain names. Be creative and think of some unique domain names. Make a list of at least 15 domain names to register the best and available one.
• Keep it short
Don’t try to be clever and do not include hard-to-spell or anything too complex in the domain names. Avoid using numbers and symbols – they won’t help. Although hyphens and underscores make your URL look credible but they are also easy to forget when users are typing your website address. So, avoid using these, if possible. If you have your business name established, you can always use acronyms for the URL.
• Dot what?
Extensions matter. A common question that arises in the minds of many people who can’t get the “.com” domain, but find the “.net” or other country-specific top level domains available, should they use these? Well, the answer depends on several factors. If your company wishes to be known by its geographical location and caters to a local community, using an .NZ or .CA is a good choice. But, if you cater to international audience and your first choice .COM is not available, you can always consider other domain extensions such as .CO domain, .ORG domain, .NET domain etc. Make sure that you promote your business or website with the full domain name otherwise people will assume a .COM extensive and direct to the wrong place.
• Stay away from domain names that include trademarked names
Internet domain law disputes are tricky and it’s better not to register domain names in which part of the name is trademarked. Do not take the chance as the cost of litigation is extremely high.
Follow these simple rules as outlined above and your company will have a great domain name that will yield long-term benefits. Domain names sell quickly so buy a domain name as soon as possible.
Interested in knowing more about this online world? Sign up for our newsletter today and stay updated with the latest trends in the internet marketing.