What to Look for When Searching an SEO Company?

When you are struggling to move your website onto the first page of search engine results, the services of search engine optimization come useful. But, the world of search engine optimization is confusing. To improve the ranking on search engines like Google and Bing, it is essential to choose the right SEO Company that follows white-hat SEO techniques according to the latest Google algorithm so that you don’t get punished by Google. Here are the essential things that one needs to consider while selecting the company.

  • The company should have knowledge about technical structure, on-page and off-page content as well as link profile. These three key SEO factors influence search engine visibility and thus, are important to improve rankings in the search engine results.
  • You should ask them about keyword optimization as a part of onpage optimization. The SEO Company should be able to analyze and optimize the keywords. It should also suggest alternative keywords as and when necessary.
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  • When you are looking for SEO provider, make sure that their own SEO is up to the mark. Check out their Meta description, right linking of keywords, their local rank and more. If their own SEO is not correct, then how can they correct your ones? So, make sure that the company does right SEO in the right manner.
  • It is essential to look at the portfolio of the company. This helps you to get an insight about how they work. Don’t get trapped by logos of major companies on their pages. You can ask for referrals and links to sites that they worked on. You can always verify those details before contacting them.
  • When you are looking for a marketing solution to achieve high profitability and increased traffic, the SEO company helps you better position to achieve the desired goals. You should ask the company about the metrics they use for tracking the success of SEO campaigns.
  • You should check the quality of their SEO work. The wrong SEO Company can lead to penalty by Google and thus, the need to do SEO in the right way is very essential. The search results are determined using Google algorithm that uses over 200 factors to determine the quality and relevancy of websites on the internet. The SEO company should not use spammy techniques to manipulate search engine rankings.

Here are the essential questions you should ask the company:

  • What are the keywords you want to turn up for?
  • How much experience do you have in carrying out SEO activities?
  • Can you provide access to Google Analytics account?
  • What is the cost charged for their services?
  • Are their own SEO services up to the mark?
  • What other marketing initiatives do you undertake?

CouncilSoft Inc. has proven time and again the efficiency of its SEO services in Philadelphia and around the world. We conduct an in-depth research on your industry and give you a significant online presence. Contact us today for complete details.