Why Infographics Form A Part Of Your Marketing Strategy?

Infographics – an eye-pleasing depiction of complex data. They are a powerful method to convey messages and can be used effortlessly on social media platforms or blogs. Here are some of the reasons to use inforgraphics:

• Make your message stand out
• Any complex information can be presented via this medium
• They are eye-catchy and provide valuable details
• Compelling, attractive and versatile
• Can be easily scanned and viewed
• Boost brand awareness

Here’s an example of a good infographic


How to do infographics in the right way?

1. Tell a story
Jot down the story you want to tell your audience. Make use of both graphics and statistics to illustrate it. Avoid sales-focused messages. Also, infographics are not only for big brands and companies, but non-profits, universities and individuals can also benefit from them.

2. Lay emphasis on quality
Just because you have created an infographic does not mean that it provides quality content. Make sure that the infographic include relevant and high-quality content.

3. Captures target audience
How good your infographic may be, but it will not benefit you unless it captures the attention of your target audience. Make sure that the infographic focuses on their interests and keeps them coming back for more.

4. Accuracy and citations
While creating infographics, you can use Google’s public data crawler to find public required data. Read trade journals and scientific studies to get study-based data. Make sure that the source of your statistics is shown at the bottom of the graphic.

5. Keep it simple
Use infographics to explain complicated processes and make sure that the infographic explains the data in a clear, easy to understand way. They allow you to convey messages in a visually appealing manner.

6. Decide on a color scheme
The popular methods of combining colors are Complementary, Analogous, and Triadic. Some people just mix and match colors, but if you want your infographic to be a success, get the right combinations!

7. Convey the message quickly
Infographics are eye-catchy, so make sure that the message is rightly conveyed. Do your research, and back up your statements with data.

8. Promote your infographic
Just like other types of content, promote it on Facebook, Twitter, and blogs. Submit it to infographic sites. Send it with email promotions and print it for distribution to clients.

How to create your own Infographics?

Here, are 5 free tools for creating infographics:

Google Docs: You can create a new drawing in Google Docs. The simple to use tool allows you to create shapes, add text and format it. It’s a great way to make infographics. is a powerful infographic resource. It offers you endless options to make appealing and attractive infographics at your fingertips.
Wordle: With Wordle, you can upload a collection of words and work with them to fit into different shapes. Unique and creative way to create infographics!
Hohli: Hohli is an easy to use graph and chart generator. It is just going to take some time working with it. Create and share visual themes. It offers an easy creation of your visual idea.

Have you created infographics for your website? Have they proven useful for your online business? Share with us.

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